Penguin Pediatric Therapy Branding

With a heavy focus on speech therapy, Penguin Pediatrics is a new company that offers a variety of in-home therapeutic services for kids. The company not only needed a brand that made a statement as they entered the industry, but was passionate about being a brand children loved. Focusing on a playful color palette and lovable character, the logo evokes a feeling of playfulness while maintaining a sense of reliability and trust.